Complete Marketplace Architecture

How Sarla Marketplace Works

Connecting rural home-based foodpreneurs with commercial buyers using voice AI, transparent trust scores, and sample-first ordering.

Foodpreneur (Supplier) Flow

For Home Cooks & Rural Makers

  1. Speak Your Recipe: Record voice in Hindi, Tamil, Telugu, Marathi, etc.
  2. AI Standardization: Sarla AI converts your voice into a structured product passport (ingredients, shelf life, capacity).
  3. Human Confirmation: Review and edit the specs before publishing.
  4. FSSAI Guidance: Step-by-step assistant helps you get basic food safety registration.
  5. Receive Sample Requests: Dispatch 1kg trial samples to buyers and get paid directly.
Buyer & Retailer Flow

For Brands & Sourcing Teams

  1. Post Sourcing Brief: Describe your product need in plain text or voice.
  2. AI Maker Shortlist: Sarla AI matches you to verified makers ranked by Trust Score.
  3. Inspect Compliance: View FSSAI registration and CoA lab test certificates.
  4. Order Trial Sample: Receive 1kg sample before placing full bulk order.
  5. Track Production: Follow batch progress and shipment docs online.